I know what just came to your mind reading this blog, ‘Another blog with food in it?’ Well, not this one! What if I ask you, ‘Vegetables or Ice-cream? What will you choose?’ . . . If your answer is vegetables, I must appreciate your understanding and maturity! If your answer is ice-cream, then you might want to give it a thought. This is my all-time favorite question, because it goes beyond logic for me. In words of famous management professor Shri Kumar Roa, it’s a ‘Vegetable Moment’! Let me explain! Many a times in our life, we are stuck at these decisions where we need to choose. This choice is very difficult for us because on one side we have something that we want, we desire and on the other side we have something which we don’t, for an instance, want but we know that it’s the right thing to do. Isn’t it similar to our childhood days? I mean we knew vegetables are good for our health and our parents left no chance to make us eat it. But, on the